Authority links that put your firm at the top — on Google and in AI answers.
Editorial dofollow placements from our 100+ ranking legal sites build the domain authority that wins competitive SERPs — and the trust signals that get your firm cited by AI Overviews, ChatGPT & Perplexity.
Twenty years of legal SEO — re-engineered for the AI search era.
Expert Law Marketing builds the ranking signals that decide competitive legal markets. Every placement is contextually written, niche-relevant, and pointed with intent: anchor mixes planned link by link, equity mapped to the practice area pages that actually sign cases, and outbound profiles kept lean so your links keep their power.
And because the search results page is changing, so is the job. The same authority and E-E-A-T signals that rank you on Google now decide which firms ChatGPT, Gemini and Google's AI Overviews recommend by name. Our campaigns are built for both surfaces from day one — classic SEO, GEO and AEO in one system, with zero risky shortcuts.
Every discipline that decides
who wins legal search.
Link building is the engine. Everything else — local visibility, practice-area depth, paid acquisition, conversion, AI answers — plugs into it. One team, one strategy, one number that matters: signed cases.
Link Building
Dofollow editorial placements from 100+ ranking legal sites — the authority engine behind every competitive ranking.
Local SEO
Own the Map Pack for “lawyer near me” — profile, citations, reviews and location pages working as one system.
Practice Area SEO
Hub-and-spoke architecture and E-E-A-T signals that rank the pages that actually sign cases.
PPC for Law Firms
Google Ads and Local Services Ads managed to one number: cost per signed case.
Law Firm Websites
Conversion-engineered, SEO-first builds — and redesigns that don’t reset your rankings.
GEO — Generative Engine Optimization
Get named when ChatGPT, Gemini and Google’s AI Overviews recommend firms in your market.
AEO — Answer Engine Optimization
Own featured snippets, People Also Ask and voice answers for the questions clients ask first.
One firm per city + practice area. Every discipline above runs under a single exclusivity agreement — your market, locked.
Get a Free AuditMonthly plans that compound your search authority.
Every plan delivers dofollow editorial backlinks from niche legal sites, strategic anchor planning, landing-page mapping, and reporting you can verify link by link — with city + practice area exclusivity locked in.
Starter Authority
5 dofollow links • DR 25+- ✓Contextual placements on ranking legal sites — never link farms
- ✓Strategic anchor mix: branded, generic & partial-match
- ✓Lean outbound domains (typically < 25) so equity isn't diluted
- ✓Verifiable monthly report: every URL, anchor & metric
- ✓Exclusivity: your city + practice area, locked
Growth Authority
10 dofollow links • DR 35+- ✓Higher-DR placements with stronger topical relevance
- ✓Landing-page mapping across money & supporting pages
- ✓Anchor velocity control — natural profile, zero over-optimization
- ✓Lean outbound domains (typically < 25) for maximum link impact
- ✓Exclusivity: your city + practice area, locked
Dominate Authority
20 dofollow links • DR 45+- ✓Premium-trust placements built for brutal metro SERPs
- ✓Multi-practice-area campaign architecture
- ✓Full diversification: anchors, destinations & link types
- ✓Lean outbound domains (typically < 25) to concentrate equity
- ✓Exclusivity: your city + practice area, locked
How we think about legal search.
No recycled tips. These are the working frameworks we run for clients — published so you can judge how we think before you hire us.
The 2026 Law Firm SEO Playbook: what actually moves rankings now.
Authority is the tiebreaker, E-E-A-T is the filter, and every page now competes on three surfaces at once — classic results, answer boxes, and AI engines. The five-step sequence we run in competitive markets, in the order that compounds.
Read the playbook →How AI decides which law firms to recommend.
The five signal families that put a firm into ChatGPT's consensus — and a 60-second test to see where you stand.
Read the analysis →Anchor text strategy: ranking without the risk.
The branded / generic / partial-match distribution we target, and why velocity matters as much as ratio.
Read the framework →One firm per market.
Is yours still open?
Get a free audit — your link gap against the firms outranking you, your AI visibility across ChatGPT and Google AI Overviews, and an honest timeline to close both.